Activity 8: Display Advertising

Activity 8: Display Advertising

Placement Target Actions
Google AdWords Diners Target key search terms– at home style, American restaurant style, home-style restaurant, family restaurant

Also target seasonal terms– adult beverages, breakfast family restaurant, buffet food, casual dining.

Whatsapp Blog and Coupon site offering timetable of current events and new menus, exceptional rebates, and unique occasions. Essential target will be youths looking for adventurers feasting and memorable excitement. Timetable loyalty occasions.

Offer Coupons that can be charged out 4 times each year.

YouTube New and current clients. Show promotions and 30 second video spot of the dining experience, and mouth-watering home-styled menus. Target key demographics of home-styled foodstuff souped-up with cultural music and country music.

Timing is during summer holidays

SOCIAL MEDIA

Tool Target Actions
Snap Youth of Age 18-30 -Setup an account

-Start posting new products

-Video with restaurant dining experiences and mouth-watering menus

Facebook -Loyal & New clients

-More casual

-Target marketing by location, likes and interests

-Set up welcome page

-Create events calendar

-Boost post for key products and promotions

– Respond to reviews

– Share customer-generated content

-Constantly update new products with video and imagery.

– Increase likes on our page

Instagram -More informal and fun.

-Target younger diners.

-Target marketing by location, likes and interests

-Set up welcome page

-Create events calendar

-Boost post for key products and promotions

– Offer exclusive coupons to followers

-Request guests to be evangelists

Twitter -More informal and fun.

-Target younger diners.

-Target marketing by location, follows and interests

· Spotlighting the employees in order to humanize customers experience

· Asking questions to engage followers

· Capitalizing on trending topics

· Hosting contests

· Using video to bring brand to life

Email Marketing

These are the current suggested timings and frequency of Home-Style Restaurant emails.

Emails Timing Frequency
Update/News/General communication Send out on Monday mornings. Monthly
Events- Update consumers of new events and menus on the horizon. Couples night out, bring a friend, community involvement and volunteering, team sponsorships Every Wednesday Morning Weekly
Personalized offers and promotions delivery e.g. customers who have ordered online, people who have responded to different offers 1-2 hours Daily
Nurturing customers loyalty program by updating them of loyalty programs Twice Biweekly

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