Assignment Instructions- Case Study3

Overview

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.

Case Study Assignment

Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

· Location-Based Marketing

· Mobile Retargeting

· Virtual and Augmented Reality on Mobile

· Mobile SEO

· Chatbots, AI, Shopping Assistants

· Internet of Things (IoT)

.

Assignment Instructions

Case Study3

Overview

The o

n

demand economy

is certainly alive and well, both domestically in the

U.S. and globally as well. We live in a time when mobile E

commerce is

shaping both the Business

to

Consumer (B2C) and Business

to

Business

(B2B) marketplaces. Today it is a common activity for shoppers

and

commercial buyers to access Internet websites utilizing mobile smartphones

or tablets to purchase a product or order a service.

Consumers frequently use

their smart devices to conduct research as a preamble to visiting a brick and

mortar store before

purchasing a product or ordering a service.

Legacy brick

and

mortar companies have had to get on board the ‘online

shopping bandwagon’ in order to stay competitive.

Case Study Assignment

Conduct research on ONE of the following technology trends that influence

today’s

on

demand

economy

mobile E

commerce and compose a scholarly

case study paper that provides details on the topic.

·

Location

Based Marketing

·

Mobile Retargeting

·

Virtual and Augmented Reality on Mobile

·

Mobile SEO

·

Chatbots, AI, Shopping Assistants

·

Internet of Things (IoT

)

.

Assignment Instructions- Case Study3

Overview

The on-demand economy is certainly alive and well, both domestically in the

U.S. and globally as well. We live in a time when mobile E-commerce is

shaping both the Business-to-Consumer (B2C) and Business-to-Business

(B2B) marketplaces. Today it is a common activity for shoppers and

commercial buyers to access Internet websites utilizing mobile smartphones

or tablets to purchase a product or order a service. Consumers frequently use

their smart devices to conduct research as a preamble to visiting a brick and

mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the ‘online

shopping bandwagon’ in order to stay competitive.

Case Study Assignment

Conduct research on ONE of the following technology trends that influence

today’s on-demand economy mobile E-commerce and compose a scholarly

case study paper that provides details on the topic.

 Location-Based Marketing

 Mobile Retargeting

 Virtual and Augmented Reality on Mobile

 Mobile SEO

 Chatbots, AI, Shopping Assistants

 Internet of Things (IoT)

.