business idea generation

Sheet1

MGMT20143: Assessment 2 Marking Rubric
Weighting Fail-III Fail-II Fail-I Pass Credit Distinction High Distinction
Problem Identification: Entrepreneurial problem that needs solving and/or the reason the innovation is required is effectively explained 15% No explanation of the entrepreneurial problem and/or the reason the innovation is required Very limited explanation of the entrepreneurial problem and/or the reason the innovation is required Poor or limited explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required. A very general explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required. A credible explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required. Very sound and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required. Exemplary and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.
Benefits Generated: Persuasive argument of the benefits to be generated by the idea. 15% No argument of the benefits to be generated by the idea. Very limited argument of the benefits to be generated by the idea. Poor or limited argument of the benefits to be generated by the idea. Rudimentary argument of the benefits to be generated by the idea. A credible argument of the benefits to be generated by the idea. Very sound and persuasive argument of the benefits to be generated by the idea. Exemplary and highly persuasive argument of the benefits to be generated by the idea.
Proposed Business Model: Discussion of the proposed business model 15% No explanation and discussion of the nine building blocks in the proposed business model. Very limited explanation and discussion of the nine building blocks in the proposed business model. Poor or limited explanation and discussion of the nine building blocks in the proposed business model. Rudimentary explanation and discussion of the nine building blocks in the proposed business model. A credible explanation and discussion of the nine building blocks in the proposed business model. Very good explanation and discussion of the nine building blocks in the proposed business model. Exemplary and detailed discussion of the nine building blocks in the proposed business model.
Critical Success Factors: Critical success factors to be managed during execution of the idea 20% No identification or discussion of the critical success factors to be managed during execution of the idea. Very limited identification or discussion of the critical success factors to be managed during execution of the idea. Poor or limited identification and discussion of any of the critical success factors to be managed during execution of the idea. Rudimentary identification and basic discussion of the critical success factors to be managed during execution of the idea. A credible identification and satisfactory discussion of the critical success factors to be managed during execution of the idea. Very good identification and detailed discussion of the critical success factors to be managed during execution of the idea. Exemplary identification and very detailed discussion of the critical success factors to be managed during execution of the idea.
Evaluation of Feasibility: Evaluation of the feasibility of the idea 20% No evaluation of the feasibility of the idea. No case made. Very limited evaluation of the feasibility of the idea. Significantly underwhelming. Poor or limited evaluation of the feasibility of the idea. Underwhelming. Very basic evaluation of the feasibility of the idea. Not compelling. A credible evaluation of the feasibility of the idea. Somewhat compelling. Very good detailed evaluation of the feasibility of the idea. Quite compelling. Exemplary and detailed evaluation of the feasibility of the idea. Very compelling.
Quality of written submission: Quality of writing, grammar, APA referencing, following business report format. 15% No assessment of tasks, no effort with business report format, frequent spelling and grammatical mistakes, very poor or no application of APA referencing format. Very limited assessment of tasks, very poor or limited effort with business report format, frequent spelling and grammatical mistakes, very poor application of APA referencing format. Poor or limited attempt to address the assessment tasks, poor or limited effort with business report format, frequent spelling and grammatical mistakes, poor application of APA referencing format.. Submission covers the assessment tasks, general endeavour to follow business report format, perhaps some spelling and grammatical mistakes, and APA referencing generally correct. A credible business report, with reasonably good flow of ideas, follows the required format, minor or no spelling and grammatical mistakes, some errors in APA formatting. Very good business report, with sound flow of ideas, no spelling or grammatical mistakes, follows required format, and is generally accurate in application of APA referencing format. An exceptionally well-written business report, good flow of ideas, no spelling or grammatical mistakes, presented in the required format, and accurate use of APA referencing format.