Capstone case analysis

Group Collaboration: Use GROUP TOOLS (i.e, File Exchange, Group Discussion Board, etc.) to collaborate on this module/week group discussion assignment:  

Complete a case analysis of Apple, Inc., 2015, Case 21 (page 540) in the case section of the textbook.  A formal, in-depth case analysis requires you to utilize the entire strategic-management process. Assume your group is a consulting team asked by Apple, Inc., 2015 to analyze its external/internal environment and make strategic recommendations. You will be required to make exhibits to support your analysis and recommendations. The case analysis must encompass 10–12 pages plus the exhibits, cover page, and reference page. The cover page must include the company name, your group name, and the date of submission. The matrices must not be part of the analysis body but exhibits/attachments. The completed case must include:

1. Executive summary;

2. Existing mission, objectives, and strategies;

3. A new mission statement;

4. SWOT (TOWS) analysis;




8. Competitive Profile Matrix;

9. EFE Matrix;

10. IFE Matrix;

11. A list of alternative strategies, giving advantages and disadvantages for each;

12. A recommendation for specific strategies and long-term objectives;

13. A preparation of forecasted ratios;

14. A preparation of pro-formal financial statements; and

15. An action timetable/agenda.