Case Study Template

Complete a table for each e-commerce website. Provide a screen capture to support your description, when possible.

E-commerce website #1: [Insert website URL]

Purpose of website: [No minimum word count]

Performance improvements: [Include a minimum of 50 words.]

Basic Factor of Site Effectiveness and Performance In this column, describe how each basic factor supports the effectiveness and performance of the selected e-commerce website. In this column, insert any screen captures to demonstrate your findings. If a screen capture is not available for a given factor, indicate as such.
1. Functionality
2. Informational
3. Ease of use
4. Redundant navigation
5. Ease of purchase
6. Multi-browser functionality
7. Simple graphics
8. Legible text

E-commerce website #2: [Insert website URL]

Purpose of website: [No minimum word count]

Performance improvements: [Minimum of 50 words]

Basic Factor of Site Effectiveness and Performance In this column, describe how each basic factor supports the effectiveness and performance of the selected e-commerce website. In this column, insert any screen captures to demonstrate your findings. If a screen capture is not available for a given factor, indicate as such.
1. Functionality
2. Informational
3. Ease of use
4. Redundant navigation
5. Ease of purchase
6. Multi-browser functionality
7. Simple graphics
8. Legible text [

E-commerce website #3: [Insert website URL]

Purpose of website: [No minimum word count]

Performance improvements: [Minimum of 50 words]

Basic Factor of Site Effectiveness and Performance In this column, describe how each basic factor supports the effectiveness and performance of the selected e-commerce website. In this column, insert any screen captures to demonstrate your findings. If a screen capture is not available for a given factor, indicate as such.
1. Functionality
2. Informational
3. Ease of use
4. Redundant navigation
5. Ease of purchase
6. Multi-browser functionality
7. Simple graphics
8. Legible text

References