Body of the paper
Introduction to the Paper
Purpose of the paper
History of the company (include a time lime in the appendix)
Current summary of the company (current location, number of employees, earnings, etc.)
Stakeholders and the Corporate Mission
Stakeholder impact analysis
Mission statement, values, goals, etc.
Corporate governance problems (if any); if they dont seem to have any, explain which mechanisms prevent the problem
Corporate social responsibility
Identification and description of the industry, including the sectors and market segments
History of the industry
Industry’s dominant economic characteristics/traits (include table)
Discussion of competition and the strength of each competitive force
Porter’s Five Forces Model applied to the industry (include figure)
Macro-environment (include figure). What are the Key Factors for
competitive success for this industry?
Identification and description of the key competitors.
Which companies are in the strongest/weakest positions?
Strategic group map (include figure) Is the industry attractive and what are its prospects for above-average profitability?
Summary of Opportunities and Threats in the external environment
Internal Analysis: Does your company have a competitive advantage? If so, does it come from low cost or differentiation? If it does not have a competitive advantage, explain why. Discuss the generic building blocks of competitive advantage as they relate to your company. Value chain analysis Include figure (relate it to your company).
Discuss distinctive competencies, resources, and capabilities
Discuss the durability of the competitive advantage
Analysis of financial performance using ROIC
Summary of Strengths and Weaknesses
SWOT analysis. What strategic issues does the company face?
Strategies: Functional-level strategies, Business-level strategies,
Strategies if the industry is fragmented Strategies for stage in life cycle. Strategies for high-tech industries
Global-level strategies, Corporate-level strategies. How well is the present strategy working (financial data) Portfolio Analysis
Description of the different companies and how much each one contributes to earnings. Strategy Implementation
Organization structure (include chart). Strategic control systems
Motivation, rewards, and incentives. Corporate culture
Strategic Leadership. Strategic Recommendations for the Future
Works Cited Page (use APA format) at least 15 different sources must be used; at least 5 of them must come from the Wall Street Journal, and at least 5 of them must come from Business Week
Clear writing style, coherent, concise
Correct use of APA headings
Edited for consistency in writing style
No grammatical or punctuation errors
Error free presentation (no typos, format errors, spelling errors, etc.)
Appropriate and consistent format (margins don’t change, laser printed, bound, etc.)
Check your Business Communication text for the section on formal report writing. You’ll need to include all of the elements presented — title page, executive summary, etc.
Correct use of APA Style (documentation, spacing, headings, tables, figures, etc.) Use Times New Roman in Font 12, double spaced, for all assignments.
Correct and appropriate citation of sources
Headings, topic sentences, transitions, grammar, etc.
Spell check and proof carefully!