Customer Strategy Worksheet Example

Online Marketing Fundamentals with Brad Batesole

Customer Strategy Worksheet Example

Business Name H+ Sports

Mission Statement

Target Audience 24-35 Male Interested in Sports

24-35 Female Interested in Fitness

40 – 55 Male and Female Interested in wellness

Audience Goals Perform better See results faster Feel healthier Feel energized

Audience Technology Facebook Twitter Sports blogs

Pinterest Facebook Health blogs Search

Yahoo! News Word of mouth Email ads

Encourage active lifestyles by offering ethically sourced nutritional products

Online Marketing Fundamentals with Brad Batesole

Audience Goals Example

Target Audience 24-35 Female Interested in Fitness

Audience See results faster

Business Goals Sell H+ nutritional supplement

Receive organic reach Gain followers on fitness blog

Shared Value Results will be achieved faster

Product is ecofriendly Brand is authentic and owned by fitness experts

Key Performance Indicator

# of supplements sold # of shares on Facebook

# of visitors to blog

Target Audience 1,000 units in 3 months

Average 50 shares per post

Average 500 visitors per day