Evaluation Sheet Digital Marketing Campaign Team Plan (or Individual)

Product/Service:

Team Members:

1. Executive Summary Define and Establish _______

2. Digital Marketing Canvas _______

3. Appropriate Background Research _______

4. Product/Service Offering and Remarkable Difference _______

5. Customer Segments _______

6. Competitive Analysis _______

7. Campaign Goals and Obstacles Convey and Promote __________

8. Content, Website, SEO __________

9. Social Media Marketing __________

10. Integrated Digital Marketing__________

11. Connect and Convert (show us how people become customers) ____________

12. Implementation (company digital mindset, obstacles, staff, budget, organizational constraints)_______

13. Measure and Refine (show you can measure results) _______

14. Evaluation (goals achieved, ROI, KPIs, presentation of results) _______

15. Creativity/Originality_______

16. Understanding & Implementation of Course Material_______

17. Implemented new technologies &/or Media______

18. Recommendations are appropriate to the product______

19. Understanding of how consumer will receive the messaging and media________

20. Document Cohesion (do all arguments & reasoning connect)_________

21. Formatting Easy to follow and read__________

22. Conclusion (what was learned, adjusting current tools, implementing new tools, future recommendations) _______