Financial or Economic Goal: Increasing the market share

Goals for Stevens District Hospital

Kevin Hawkins

University of Phoenix

Financial or Economic Goal: Increasing the market share

Stevens District Hospital’s mission is providing high quality care, a wide range of services and exceptional care services. However, attaining this would need a provision of quality care and increasing the range of services so that the hospital can compete favorably with the contenders (Pronovost, & Vohr, 2010). Besides that, the hospital needs to provide exceptional services which would then make it a destination for all the physicians and patients seeking to receive top-notch treatment and optimum working environment respectively. With such objectives, increment of the market share is not only possible but also inevitable.

Measurement of the goal.

Growth in the market share is measured by the use of patient visit statistics. Stevens District Hospital’s visit stats shall be compared with industry data in order to get the percentage of visits to the hospitals out of the total visits. Besides that, the health insurance data shall be invaluable in assessing % change of visits to the hospital. In general, measurement of the market share shall be done by the use of patient visit data.

Milestones that need to be achieved for progress is increasing the use of EMR and a 5% growth in the number of patient visits to the new care center within a year.

In order to achieve the 5% growth in the market share, it is important to first attain an increased amount of visits of patients from 96103 zip code by 5% by the end of the year. This goal shall be measured by the use of the percentage change in the number of visits to the hospital quarterly. The term chosen for the measurement is three months in order to determine whether the goals are being met (Mills & Spencer, 2005). When the hospital has determined whether or not the goals are being met, it can then put in place control strategies to ensure that the plan is implemented in every bit.

Legal or Regulatory Goal: Accommodating Patient Scheduling Requests Due To Changes To The Affordable Care Act.

The changes in the affordable care act has increased the number of patients in the hospital with many of them seeking primary care physician’s services. Due to the shortage of physicians, Stevens District Hospital is unable to counter such a surge in the number of patients. This goal will be in line with Stevens District Hospital’s mission which is to provide exceptional care, provide comprehensive treatment as well as the provision of high quality care. Adjusting and increasing the number of physicians so as to adjust to the changes brought about by affordable care act amendment will also ensure that the physicians have a good working environment that would foster provision of quality care (Pronovost, & Vohr, 2010). It will definitely make Stevens District Hospital’s the destination for both the physicians and the patients.

This goal is going to be measured by the number of patients handled by the physicians (Mills & Spencer, 2005). This goal goes hand in hand with the strategy of increasing the market share by recruiting three family practice physicians. Within a year of implementation of the strategies such as the use of technology to schedule visits, make payments, communicate with the physician and keep doctor profiles, keeping up with the affordable care should be easy. In order to ensure that this is achieved, Stevens District Hospital should realize a 10% growth urgent care visits within a year of implementation of the strategies to achieve the goals. Besides that, the hospital should also realize a 5% growth in patients seeing physicians in the year. With the introduction of the new technology, scheduling would be made easier and payment processing would no longer be a big problem.

Quality Management Goal: Upgrading the Quality Score of HCAPS (Hospital Consumer Assessment of Healthcare Providers and Systems).

The consumer care assessment plan is designed to assess the satisfaction of the consumer with the care that is being provided by the hospital. Currently, Stevens District Hospital performs highly in four areas but falls back significantly in two areas namely: inpatient patient satisfaction and primary care patient satisfaction. The improvement of the HCAPS score by 5% would definitely positively affect the market share of the hospital besides helping to elevate the patient satisfaction (Pronovost, & Vohr, 2010). However, in order to ensure that this goal is achieved, there are some milestones that need to be attained first. These milestones shall be invaluable in ensuring that the goal is met without any problem.

In order to improve the HCAPS scores, it would be important to recruit the three family practice physicians who will help in provision of care that currently lacks at the hospital. This would help in the elevation of the HCAPS score to over 85% within a year. However, in order to achieve this, it would only be important to improve quality of the care by the use of technology and renovation of the physician lounge. With such strategies, Stevens District Hospital would satisfy the patients more and inevitably increase the market share. The effectiveness of the strategies would be measured after a year of implementation. However, monitoring the plan would be done quarterly in order to evaluate whether the strategies set are effective and efficient. A 5% improvement of the Stevens District Hospital’s HCAPS scores would be possible if there is a 5% elevation of the emergency department patient satisfaction. Besides that, there would also be the need to improve the urgent care quality.


Pronovost, P., & Vohr, E. (2010). Safe patients, smart hospitals: how one doctor’s checklist can help us change health care from the inside out.Penguin.

Mills, A. E., & Spencer, E. M. (2005, March). Values based decision making: a tool for achieving the goals of healthcare. In Hec Forum (Vol. 17, No. 1, pp. 18-32). Kluwer Academic Publishers.