Levi’s at Wal-Mart

1. Conduct a SWOT analysis of Levi’s. Identify at least three items for each category. You can use tables or bullet points, but make sure to explain and support each item. (50 points)

2. Based on the generic strategy framework described in Chapter 5 (p.148), how would you classify Levi’s strategy at the time of the case? Analyze using the framework, and explain why you made this choice, using data and evidence from the case. Draw a conclusion about the strategic problem Levi’s faces based on the analysis. (50 points)

3. Answer the question implied by the case title. Should Levi’s sell products at Wal-Mart? Defend your answers using data and evidence from the case. Refer to the Southwest Airlines case questions for examples of weak & strong recommendations. (50 points)