Major Assignment Marking Scheme

1803ICT/7610ICT INFORMATION SYSTEMS FOUNDATIONS

School of Information & Communication Technology Trimester 2 2018

Major Assignment Marking Scheme

S#

Name

Introduction Introduction to the report, including: description of the new IS, the proposed benefits, the issues

instigating the system, definitions of key terms, and an outline of the remaining report. 2

An overall analysis of the business of Amazon Australia, or your chosen HAS within it – Part 1

a) Provide information about Amazon Australia and locate relevant information about its strategy, how it competes in the market, and its operations.

2

b) Describe the organisational form of Amazon Australia using Mintzberg’s classification. 2

c) Present the value chain of Amazon Australia using Porter’s Value Chain Model. List and describe the primary and support activities of Amazon Australia.

2

d) Analyse the competitive strategy of Amazon Australia using Porter’s competitive forces model. For each of the five forces, explain if that force is low, medium, or high, and explain why.

2

Total marks 10

Identify aspects of an existing human activity system within Amazon Australia which is problematic and needs improvement – Part 2

a) Identify an existing human activity system within Amazon Australia which could be identified by some stakeholders as being problematic and suffering from issues (problems). Also, list the stakeholders of this human activity system and define their roles.

3

b) Draw a rich picture showing the issues and the concerns of the stakeholders you have identified.

5

c) Draw a process model using the BPMn notation for the process of the existing human activity system you have identified.

4

d) Use DeLone & McLean’s model of information system success, describe the areas in which the existing human activity system is not successful.

3

e) Describe measures of success (efficiency, efficacy, and effectiveness) for the existing human activity system identified, and explain using success measures where the existing HAS falls short.

3

Total marks 18

Propose a new information system to support the HAS, and help Amazon Australia overcome these issues and perform better. – Part 3

a) Identify a new information system which can clearly add value to the business of Amazon Australia. Is it a primary or secondary activity according to Porter’s value model? Also, list the likely stakeholders of this new information system and define their roles.

3

b) Describe the data, information, and types of knowledge that the new IS can produce. Describe how this knowledge can inform decision making, and by whom within the HAS?

3

1803ICT/7610ICT INFORMATION SYSTEMS FOUNDATIONS

School of Information & Communication Technology Trimester 2 2018

Major Assignment Marking Scheme

S#

Name

c) Draw a process model using the BPMn notation for the new information system you have

identified. 3

d) Classify the new information system within Amazon Australia as either: front-end, back-end, customer- facing, or supplier-facing; and explain why.

1

e) Describe dimensions of impact of your proposed new information system within Amazon Australia for all stakeholders; identify intended and positive effects (and possible negative effects) and describe the proposed impact of the new system on the organisation, groups, and individuals.

2

f) For the proposed new information system, define success measures for efficiency, efficacy, and effectiveness; and briefly describe each success measure proposed.

3

Total marks 15

Synthesise the outcomes of all your analysis into a report containing a series of recommendations to Amazon Australia’s management. – Part 4

a) Synthesise the outcome of parts 1, 2, and 3 into a report containing a series of recommendations to Amazon Australia’s management.

5

b) You need to devise recommendations as to how it can make use of a new information system in order to provide better service to customers; and to ensure success of the information system by taking steps to avoid system failure.

2

Total marks 7

Marks will be deducted if your word processing and the report template has not been used or has not been adhered to.

Spelling and grammatical errors (please proof-read your work and correct all spelling mistakes) Up to -3

Executive summary containing a summary of findings only. Up to -3 Appropriate headings and sub-headings devised. Up to -2 Report template not altered in any way. Headers, footers and front page complete. Up to -2 Referencing appropriate, complete, and consistent Up to -2 Not used the template (mandatory) -50 Lateness penalty (5 marks per day, or part day)

Total deductions

Assignment Total /50