Marketing Management

· All submission needs to be in MS Word or Adobe Acrobat formats (only) which will be checked for accuracy and plagiarism.

· APA Citations.

· 12-point font double spaced

· Write 350 words.

· Only Scholarly articles no web references.

Assignment 1:

· Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.