Marketing Management

· All submission needs to be in MS Word or Adobe Acrobat formats (only) which will be checked for accuracy and plagiarism.

· APA Citations.

· 12-point font double spaced

· Write 350 words.

· Only Scholarly articles no web references.

Assignment 1:

· Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

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