Marketing Plan Phase I

Lights for the Seasons

All

  • Target Market & Segmentation
  • Digital Marketing Strategy
  • Banner Ads (2)
  • Mock Landing Page
  • Mock web ads with specifics of where “Lights for the Seasons” will be placed along with budget for a 2-week advertising campaign

Agenda

Digital Marketing Strategy

  • Some great ways to digitally market the product are
  • Internet
  • Social media
  • Mobile phone
  • Electronic billboard
  • The best way to reach out to customers is by reaching out to the items they use everyday. People these days seem to always be on their phone and social media websites. This is a great way to get potential customers.
  • (When advertising and selling the first few products, we could give a limited time discount, so customers and other potential customers are able to get the product sooner to try it.)
  • Who is our Target Market
  • Market Segmentation?
  • How do we target these people?

Target Market & Segmentation

Example Banner Ads

Our target market is primarily property owners. We can segment this out further to mainly focus on private homeowners who have a desire to decorate their yard or home, business owners or building owners that want to showcase their place of business, or cities that want to add a little spice to their towns.

We can target these users by having marketing our product online through social media, Google Ad-words, and overall driving people to our website as well as our retailers.

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  • Lights of the Seasons will have a $2,500 dollar budget for a 2-week advertising campaign.

Mock web ads with specifics of where “Lights for the Seasons” will be placed along with budget for a 2-week advertising campaign

Source: xxx

References

Study.com: Digital Marketing: Definition, Strategies & Example. Instructor: Lucinda Stanley. Retrieved on May 22, 2017 from http://study.com/academy/lesson/digital-marketing-definition-strategies-example.html

Kickoff Labs. (n.d.). Retrieved May 22, 2017, from https://app.kickofflabs.com/dashboard/campaigns/92332/landing_pages/167836/page-editor

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Our target market is primarily property owners. We can segment this out further to mainly focus on private homeowners who have a desire to decorate their yard or home, business owners or building owners that want to showcase their place of business, or cities that want to add a little spice to their towns.

We can target these users by having marketing our product online through social media, Google Ad-words, and overall driving people to our website as well as our retailers.

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