Marketing – Week2 | Consumer Behavior Analysis

Assignment Steps

· Show research on the matter that is properly cited and referenced according to APA with references

· Create a substantive message would include a personal or professional experience as it relates to the theory, please provide examples.

· Word count of each substantive participation 120-200 words of each one of the following subjects:

1. Contrast consumer and organizational buying behaviors – Provide examples

2. Evaluate the consumer decision process to determine how consumer problems are identified, evaluated, and the products/services are selected – Provide examples

3. Analyze post purchase processes, consumer satisfaction, and metrics to evaluate customer loyalty- – Provide examples

4. Evaluate business to business buying behavior- – Provide examples

5. Explain organizational behaviors considering business to business and business to consumer buying behaviors– Provide examples

6. How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?

7. How has GE unified its various brands under one marketing umbrella (or brand)?

8. How has Twitter gone from a US-based company to a global entity?

9. What are some specific branding guidelines for small business?