New Product Development

Mktg305 Individual Final Project

New Product Development

Summer 2018

Student interaction in non-academic activities is very important for the college experience. The CSUSB Student Life is looking to start new student activities that are not just exercise and sports related. These activities can be for ½ day, 1 day, overnight, Friday/Saturday overnight. The activities can also be for an hour or more but those would require multiple meetings. The Student Life’s additional activities should be focused on the students at either Palm Desert Campus or San Bernardino Campus. Please provide a new product or service that you have thought of for CSUSB Student Life. Not a product that is already developed, this is your idea so have fun with it. I don’t expect boring activities think outside the box.

New products and services are developed to solve specific problems. Provide a new product or service. Not an actual new product but one that you come up with. The product or service does not have to have a large market. Provide a couple of references to help justify your idea.

Paper needs to follow outline format. Recommend 3-5 pages single spaced with outline (headings and bullets) writing style.

1. What Problem does the product/service solve?

2. Competition – who are your competitors

3. SWOT

4. Why is this product/service important

5. Demographics:

· Age

· Gender

· Marital/relationship status

· Income

6. Psychographics:

· Personal activities

· Group activities

· How time is spent

7. Research – Provide a minimum of two articles to justify. One article can be substituted for 5 different individual responses to your product service idea.

8. Product/service name

9. Price of product/service

10. Conclusion – Why is this a good idea for a new product/service

11. References