online course

Individual Assignment #1 – Drucker’s 5 and SWOT analysis


Complete the Drucker’s 5 exercise and SWOT analysis for the individual brand as chosen by each student.


This assignment consists of two elements: Drucker’s 5 (A) and a SWOT analysis (B). Both elements need to be completed with a focus on the individual brand that the student has chosen at the start of term.

A. Drucker’s 5 is an exercise to evaluate a company’s positioning relative to strategic choices, its competitors and its customers/consumers. The exercise consists of 5 questions:

1. What business is your Client in?

2. Who are your Client’s customers?

3. What do those customers really care about?

4. With whom does the Client compete?

5. What is your Client really good at?

It is required to answer all questions, and to provide a short reasoning or rationale for each of the five answers. Particularly questions 1, 3 and 5 require the student to take a broad view and go beyond the obvious answer.

B. A SWOT analysis consists of an analysis of the internal and external situation of a company: strengths and weaknesses provide the internal analysis, opportunities and threats provide the external analysis.

It is required to include in the SWOT analysis a short reasoning or argumentation for each point as included under each of the four elements of the SWOT.


Individual Assignment #1 counts towards 5% of the overall grade for the course, and is graded as follows:

 Drucker’s 5 maximum total points: 50 o Breakdown: 8 points for each of the five questions, plus 10 points overall for the

exercise depending on the coherency of the totality of Drucker’s 5

 SWOT analysis maximum total points: 50 o Breakdown: 10 points for each of the four elements of the SWOT, plus 10 points

overall for the exercise, depending on coherency of the totality of the SWOT

 Grand total maximum points for IA#1: 100


Format is free, as long as the assignment is typed (not handwritten), legible (avoid very small fonts and line spacing), does not exceed 2 sides of a page, and is printed out for handing in.

Due date

The assignment is due at the start of class on Thursday September 20, 2018. If the student can not be present on that date to hand in the assignment, please notify the professor before the due date to seek an alternative solution.

Late penalties

Ten points will be deducted out of the maximum of 100 for the assignment for each class period that your assignment is late. For example, if the assignment is due on a Tuesday, and is handed in on the following Thursday, 10 points will be deducted from the assignment grade. If the assignment is due on Tuesday and is not handed in until Tuesday the week after, 20 points will be deducted, and so on.