a. State your concept in a paragraph explaining your intent for the project.
3D Printed Tiny Houses for the Homeless. This concept gives a person or organization the ability to donate a Tiny House(s) to a homeless person all from an app on their phone. They can choose from a few different layouts, choose color, and include a message to the owner of the new tiny home.
b. Explain your inspiration for this project, and list sources if needed,
I was watching a show on Netflix covering the pilot program that started the tiny house for the homeless. I thought that concept of building small villages for those people who were homeless and giving them a chance to have shelter, shower and a sense of real community was an awesome idea. I understood that many who were homeless were Military Vets like myself who had a hard time transitioning into the civilian world. I also understand that unless you are born into old money we are all just less than 90 days away from being just as homeless as these people found them selves to be. All it takes is for one bad day to go real sour really quickly for any of us to hit rock bottom.
c. How will this project personally challenge you as a designer? What concerns you most?
(don’t just say “I’ve never done a project like this,” tell me specifically how it will impact your work).
This project will not only change but will challenge me as a designer to think outside the box. It’s going to be difficult to not only conceptualize the whole process but to see that it’s appealing to the target audience and grasp their attention.
d. What is the message your project will provide to the client’s target audience to become a viable product or service in its respective arena?
It’s cheaper to HELP those who have fallen on hard times than to walk by and ignore their plight. We actually spend more money trying to ignore them and hoping they will go away than to just be human and help our fellow humans get back on their feet. It’s important to note this is not permanent housing for that homeless person it is transitional. It’s giving them an opportunity to get back on their feet, by finding employment and contributing to the community in many different ways.
II. Client Overview
a. What is the client’s service history? (please answer in complete sentences by creating the client’s backstory. Use the bullets below to formulate content. Also, use resources as
bits or pieces from other similar existing companies to develop the story. Make sure it is your
own writing, but site sources if ideation was used from another company.
• How and when they began, or inspiration for their start up
• What did the company provide in the past (if they did)
• What do they currently provide?
• Are they local, regional, national, or international? • What do they want to continue to provide and/or introduce? • What is their five year goal? b. How is the client established in the market? (please answer in complete sentences). • Provide a synopsis on how the client is positioned in the market including whether they are: New to an established market, entrepreneurs (tapping into a discovered need with little competition for their product or service),or are they expanding on an existing market, are they merging companies, and how any of the above reflects their need for a design change.
c. What are the client’s philosophy and selling points? Explain.
• Choose three to four objective concepts that soundly explain your client’s vision and
validate how their business does what they claim. (i.e.: The client’s desire
to reduce the carbon footprint in the Los Angeles environment by producing parts
for wind turbines, associates their brand with climate responsible practices.)
d. Part 1: What is the “specific industry” that the client is involved in?
(Use a complete sentence.)
The client is involved in real estate, homeless relief and placement.
Part 2: What other industries are cross-related to this industry? (Name at least 3-4 examples in complete sentences.)
e. Part 1: Name is the client’s direct and indirect competition and state the reason.
Part 2: How are these establishments different from your client’s potential positioning? Be specific. (document!) (note: if the client does not have direct competition, use the goals of their indirect competition)
f. What are some marketing trends that have and can affect the client?
(a “marketing trend” is anything that can positively or negatively affect the client’s sales cycle. This will have a direct impact on design collateral.)
g. How big is the company or organization? Give statistics for overall revenue,
employees, and how many branches are operational or will be within this goal. (document!)
III. Target Audience (do not use the word “everyone” in this portion!)
a. Who will respond to your design? Define the primary, secondary, and tertiary (if needed) target audiences based on the following differences by making a designed
typeset table chart addressing the bulleted items below. Items should be documented.
• nationality • age (targeted range)
• culture/ customs • gender(s)
• region of country • specific interests
• profession(s) affected • examples of other products or services used
• relationship within family unit • estimated income
(ie of beginning of chart)
|Profile||1st Audience||2nd Audience||3rd (if needed)|
Chart Sources: (documentation for all items in chart; also included in Works Cited page.)
b. Create two fictitious characters that would be interested in the proposed product or service and who acts as the primary/ and or secondary client. • Create a names for these characters and a short persona from the bullets above in your target audience. Use this people as a point of mental reference when researching and working on your project.