Project Assignment

Name: ___________________________________________ (______ /100)

Criteria Fail

(<50%)

Pass

(50% – 64%)

Credit

(65% – 74%)

Distinction

(75% – 84%)

High Distinction

(85% – 100%)

Structure (6 pts):How is the structure of the proposal? · Structure & physical layout detract from work

· Many inaccuracies

· Considerable lack of detail in presentation

· Poor attempt at structure and physical layout

· Many inaccuracies in presentation of work

· Fair attempt at structure and physical layout

· Some inaccuracies in presentation

· Very good logical structure, physical layout and attention to detail

· Work presented in coherent and accurate manner

· Excellent logical structure, physical layout and appropriate attention to detail

· The work is presented in an accurate, concise and coherent fashion

0 – 2.9 3 – 3.8 3.9 – 4.4 4.5 – 5 5.1 – 6
Grammar / spelling (6 pts): Are there grammar and/or spelling errors? · Numerous spelling mistakes and/or grammar errors detract from work

· Writing is

· Multiple spelling mistakes and/or grammatical errors

· Errors make reading difficult

· Occasional spelling mistakes and/or grammatical errors

· Errors distract from reading

· Minimal spelling mistakes and/or grammatical errors · No spelling mistakes and/or grammatical errors
0 – 2.9 3 – 3.8 3.9 – 4.4 4.5 – 5 5.1 – 6
References (6 pts): Have all statements been referenced? Has referencing been done properly? (AP style) · Failures to appropriately acknowledge the work of others

· Several errors in referencing or bibliography formatting.

· No references

· Unattributed statements

· Plagiarised statements

· Poor use of referencing

· Multiple errors in referencing and/or bibliography formatting

· Poor attempt to acknowledge the work of others.

· Most statements are unsubstantiated.

· Fair use of references

· Errors in referencing 
and/or reference list

· Mostly acknowledges the work of others

· Many statements are unsubstantiated.

· Good use of references

· Appropriate referencing style with a correctly formatted reference list

· Appropriately acknowledges the work of others

· Many statements are substantiated with references

· Excellent use of references

· Appropriate referencing style with a correctly formatted reference list

· Appropriately acknowledges the work of others

· All statements are substantiated with valid references

0 – 2.9 3 – 3.8 3.9 – 4.4 4.5 – 5 5.1 – 6
Executive Summary (4 pts.):Does the summary address the whole proposal? · Summary is unclear.

· Poorly written

· Contains many errors

· Missing details

· Incomplete

· Plagiarised

· Poorly written

· Lacking details

· Wordy

· Satisfactorily written

· Missing details

· Concise and well written

· Addresses all or most sections within the business case.

· Concise, detailed and very well written

· Addresses all sections within the business case.

0 – 1.9 2.5 2.6 – 2.9 3 – 3.3. 3.4 – 4
Overview (3 pts):Identification of problem / need. · Unclear or,

· Omitted

· Plagiarised

· Shows lack of understanding

· Problem is not correctly identified

· Problem is not substantiated

· Problem is satisfactorily identified

· Needs more substantiation

· Problem is correctly identified

· Problem is partially substantiated

· Fair overview of business case

· Problem/need is correctly identified

· Problem is properly substantiated

· A very detailed overview that thoroughly specifies the business case

0 – 1.4 1.5 – 1.9 1.95 – 2.2 2.25 – 2.5 2.55 – 3
Overview (3 pts):Benefit to the community and outputs? · Unclear or,

· Omitted

· Plagiarised

· Shows lack of understanding

Project is not a clear benefit to the community · Benefit of project is noted but not substantiated

· Outputs not clearly identified

· Benefit of project is noted and substantiated

· Outputs identified

· Benefit of project is noted and well substantiated.

· Outputs identified and presented in clear and concise manner

0 – 1.4 1.5 – 1.9 1.95 – 2.2 2.25 – 2.5 2.55 – 3
Overview (3 pts):Measurable KPIs identified? · Omitted or unclear

· KPIs are not correctly identified and not measurable

· Shows lack of understanding

· Plagiarised

· Missing most KPIs

· KPIs are

· Some KPIs are not measurable

· Missing a number of KPIs

· Some KPIs are not measurable

· Most KPIs are identified and measureable · All key performance metrics are identified and presented in a complete and concise manner.
0 – 1.4 1.5 – 1.9 1.95 – 2.2 2.25 – 2.5 2.55 – 3
Current Situation (10 pts): How is this project distinct from others? · Omitted or unclear

· Provides largely incomplete information regarding industry size &maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors

· Vaguely explains distinctiveness

· Shows lack of understanding

· Plagiarised

· Provides minimal information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors

· Poor explanation of how proposed product/service is distinct from others

· Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors.

· Explains how proposed product/service is distinct from others

· Provides a good picture to the industry, opportunities and threats and outlook for this project

· Explains how proposed product/service is distinct from others

· Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors

· Explains how proposed product/service is distinct from others

0 – 4.9 5 – 6.4 6.5 – .74 7.5 – 8.4 8.5 – 10
SWOT Analysis (12 pts) · Omitted or unclear

· Plagiarised

· Shows lack of understanding

· Missing many key points

· Most points noted are general, and not specific to the project

· Most points noted are not correctly labelled

· Some key points are identified

· Some key points are specific to project

· Some key points are correctly labelled

· Most key points are identified

· Most key points are specific to project

· Most key points are correctly labelled

· Comprehensive list of identified key points

· Key points are specific to project

· Key points are correctly labelled

0- 5.9 6 – 7.7 7.8 – 8.9 9 – 10.1 10.2 – 12
Market Opportunity (10 pts.) · Marketing of the business was poorly discussed and lacked mention of any specific information

· Omitted or unclear

· Plagiarised

Shows lack of understanding

· Marketing of the business poorly discussed including some but not all of the following:

· Identification of the target market

· How customers will be reached

· Customer needs and product characteristics

· Pricing, distribution, promotions

· Marketing of the business discussed but missing important details:

· Identification of the target market

· How customers will be reached

· Customer needs and product characteristics

· Pricing, distribution, promotions

· Market analysis thoroughly discussed,

· Identification of the target market

· How customers will be reached

· Customer needs and product characteristics

· Pricing, distribution, promotions

Marketing of the business is thoroughly discussed, clearly identifying the market and the means to reach it

· Identification of the target market

· How customers will be reached

· Customer needs and product characteristics

· Pricing, distribution, promotions

0 – 4.9 5 – 6.4 6.5 – .74 7.5 – 8.4 8.5 – 10
Project Requirements (3 pts): What are the requirements to carry out this project? · Project requirements are not accurately identified

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Some project requirements are accurately identified; most assumptions and constraints are relevant and presented in a proper manner; missing 3 or 4 details · Most project requirements are accurately identified · Project requirements are accurately identified · Project requirements are accurately identified and presented in an excellent manner
0 – 1.4 1.5 – 1.9 1.95 – 2.2 2.25 – 2.5 2.55 – 3
Assumptions (2 pts): 
What has been assumed to be true for the project? · Few most assumptions are irrelevant or incorrect

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Some assumptions are relevant nor presented in a proper manner; missing 3 or 4 details · Most assumptions are relevant and presented in an coherent manner · Assumptions are relevant and presented in a coherent manner · All assumptions are relevant and presented in an excellent and concise manner
0 – 0.9 1 – 1.2 1.3 – 1.4 1.5 – 1.6 1.7 – 2
Constraints (2 pts): 
Are they are restrictions to the project? · Few constraints are irrelevant or incorrect

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Some constraints are relevant and presented in a proper manner; missing 3 or 4 details · Most assumptions and constraints are relevant and presented in an coherent manner;

· Missing 1 or 2 details

· Constraints are relevant and presented in a coherent manner · All constraints are relevant and presented in an excellent and concise manner
0 – 0.9 1 – 1.2 1.3 – 1.4 1.5 – 1.6 1.7 – 2
Budget Estimates (10 pts): How much does this project cost? · Estimate is unrealistic and inaccurate

· Missing evidence to substantiate costs

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Most estimates are unrealistic

· Most estimates lack substantiation

· A somewhat accurate and realistic estimate of the project is given;

· Missing some evidence to back up costs

· An accurate and realistic estimate is given with evidence to back up the cost · A very accurate and realistic estimate of the project is given with evidence up the cost
0 – 4.9 5 – 6.4 6.5 – .74 7.5 – 8.4 8.5 – 10
Risk Identification (5 pts): What are the risks associated with the project? · Risks are not correctly identified

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Few risks are correctly identified nor discussed in a clear manner

· Missing details

· Irrelevant or vague

· Most risks are correctly identified · All risks are correctly identified

and discussed in a detailed manner.

· All risks are correctly identified and discussed in an excellent manner.
0 – 2.4 2.5 – 3.2 3.25 – 3.7 3.75 – 4.2 4.25 – 5
Risk Management (5 pts): 
How are risks managed? · Risk management is not practical

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

·

· Risk management is not entirely practical

· Not all risks are addressed.

· Acceptable risk management is in place with fairly accurate and realistic measures · Proper risk management is in place with accurate and realistic measures. · Proper risk management is in place with accurate and realistic measures.
0 – 2.4 2.5 – 3.2 3.25 – 3.7 3.75 – 4.2 4.25 – 5
Time Duration (5 pts): 
How long is the project? Milestones identified. · Missing most

important milestones

· Missing out evidences to back up estimates

· Omitted

· Unclear, shows lack of understanding

· Plagiarised

· Missing many important milestones

· Missing evidences to back up estimates

· Some milestones are correctly identified

· Unrealistic time estimates

· Includes most crucial milestones

· Segments are well written

· Realistic time estimates

· All necessary milestones are correctly identified and included.

· Realistic time estimates

0 – 2.4 2.5 – 3.2 3.25 – 3.7 3.75 – 4.2 4.25 – 5
Simple Schedule/Gantt Chart (5 pts):? · Schedule chart is not done properly and missing out the necessary information · Schedule chart but missing out a few details · Schedule chart has most of the necessary information presented in an acceptable manner · Schedule chart has all the necessary information presented in a very good manner · Schedule chart has all the necessary information presented in an excellent manner
0 – 2.4 2.5 – 3.2 3.25 – 3.7 3.75 – 4.2 4.25 – 5